For most people, a marathon conjures a picture limited to feats of endurance and athleticism, or perhaps to glamour, glitz
and photo ops. It is an oft overlooked fact that distance running today has a very strong tie with
philanthropy. It is an opportunity for the silent heroes to raise funds and visibility for their
favourite charities. In India,
Airtel Delhi Half Marathon (ADHM) offers an opportunity to "raise friends
and therefore raise funds" to a diverse cross-section from across the nation. 2014 first saw well-wishers
of Lotus Petal run the ADHM to raise awareness and also a humble amount of money, which enabled Lotus
Petal to hire teachers for their school. Realising the immense potential of the platform, the Lotus
Petal team has since organized the event as the main fundraising peg every year.
In 2015, the fund-raising intertwined with personal stories and aspirations when Lotus Petal students ran for their school.
There was a ground-swell in support for the cause of education espoused by Lotus Petal, support which
recognised no geographic or socio-economic boundaries. Lotus Petal Foundation was one of the top
5 fundraising organisations of the ADHM that year. The Lotus Petal + ADHM journey is now an annual
highlight and has been immensely fruitful. Each year, we have been able to showcase our work, establish
credibility and increase visibility through this structured and reliable platform. If you wish to
run the Airtel Delhi Half Marathon for the children of Lotus Petal Foundation, please get in touch